Privacy Policy

North Texas Ophthalmology Associates

North Texas Ophthalmology Associates (“NTOA,” “we,” “our,” or “us”) is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how information is collected, used, and safeguarded when you visit our website.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you:

• Submit a contact or consultation request form

• Complete a LASIK candidacy form

• Call or communicate with our office

• Subscribe to communications

This information may include:

• Name

• Email address

• Phone number

• Mailing address

• Other information you choose to provide

We collect personal information only when voluntarily submitted.

Non-Personal Information

We may automatically collect certain non-personal information when you interact with our website, including:

• Browser type

• Device type

• IP address

• Pages visited

• Time spent on site

This data helps us improve website performance and user experience.

Cookies & Tracking Technologies

Our website may use cookies, pixels, and similar tracking technologies to:

• Enhance user experience

• Analyze website traffic

• Measure marketing effectiveness

• Deliver relevant advertising (including retargeting ads)

You may adjust your browser settings to refuse cookies; however, certain features of the site may not function properly.

We may use services such as Google Analytics and Google Ads to understand visitor behavior and marketing performance.

How We Use Information

We may use collected information to:

• Respond to inquiries and appointment requests

• Improve patient communication

• Enhance website functionality

• Conduct marketing campaigns

• Provide relevant educational and service-related information We do not sell patient information.

Protected Health Information (PHI)

If you become a patient of our practice, your medical information is governed by our Notice of Privacy Practices in accordance with the Health Insurance Portability and Accountability Act (HIPAA). That separate document governs how medical information is used and disclosed.

Information submitted through our website contact forms should not include sensitive medical details.

Information Sharing

We may share information with trusted third-party service providers who assist in:

• Website hosting

• Marketing services

• Communication platforms

These providers are required to safeguard your information.

We do not sell personal information to third parties.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect information submitted through our website.

However, no method of transmission over the Internet is 100% secure.

Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of those sites.

Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

Contact Us

If you have questions regarding this Privacy Policy, please contact:

North Texas Ophthalmology Associates

1704 11th St., Wichita Falls, TX 76301

940.723.1274

ntoaeye.com

Effective Date: February 2026